Something Worth Considering: JeffStaple the truth 1585 Collection

Graphic designer, fashion designer and all around street wear /lifestyle icon, Jeff Staple recently launched a new collection with centered around evoking positive change in the lives of many of his consumers.

I read this headline today on Hypebeast and 2 things jumped out at me immediately, “Jeff Staple” and the “truth collection”. “With its self-titled motto, “a positive social contagion” serving as its foundation, jeffstaple and his namesake creative agency, Staple Design Today, Staple announces his latest socially conscious collaborative effort alongside the truth campaign. Named after the campaign’s unique Pantone color, the “truth1585 Collection,” takes aim at spreading a message to “Open Your Eyes” to the lies and manipulations around you.”

I’m inspired by, and driven to create around  ideas similar to this. Design has the power to change people’s thoughts, perception and focus. This power can be but to good use (which doesn’t occur often enough) or it can be used to negatively influence society.  Hats off the Jeff Staple for making another move in the right direction.

Read more about the project and view the gallery, over at Hypebeast.