Cross-Pollination: The Future of Advertisement

What does Louis Vuitton and Palladium Shoes have in common? They both have a firm grip on the future of advertisement. Both brands have discovered effective, creative alternatives to mainstream advertisement.

I firmly believe if you have a strong brand, you have a story to tell – and there’s you ad campaign. Louis Vuitton and Palladium have a solid understanding of the their consumer base and have recently started to produce captivating media projects targeted at the wants and needs of their base.

Here are are two examples of recent projects by both brands, respectfully:

Louis Vuitton:

French firm LVMH’s online magazine promises to blur the lines between editorial and promotional content in a ‘beautiful’ way.

The project will blend luxury brands with what LVMH is calling “information reference”. The venture is the latest example of editorial and advertising converging in fashion as retailers become publishers themselves. Until now, the printed Acne magazine was a prominent example of a distinguished yet high-end fashion magazine. Nowness will hope to be seen as its online equivalent. (Source: guardian)

Palladium Shoes

Pharrell Williams And Palladium Boots Team Up To Tell An Untold Story

At times, these advertisers-content creator relationships create an awkward balance. Palladium Boots — a footwear brand originally from France now based in California — teamed up with Pharrell Williams to create “Tokyo Rising,” a documentary film that turns the relationship between sponsors and content creators inside out. (Source: Huffington  Post)

Interested in learning more from trusted sources like The Guardian and Hypebeast