BitDefender: ReBranding Process

At the level of visual identity, Brandient armed Bitdefender with a powerful, sharp weapon: the legendary symbol of the Dacian Dragon-Wolf. Half wolf, half serpent, this totemic creature guarded the Dacian people in their wars and has come to stand for invincible defense. The modern interpretation of the ancient symbol completes the brand promise with sleekness, making the brand highly relevant to digital society while clearly asserting its Romanian roots.— Press Release

Launched in 2001 and originating in Romania, BitDefender is one of the leading software options for anti-virus protection and internet security, available for both home users and large businesses. This week, with the launch of its latest version, BitDefender introduced a new identity designed by Bucharest-based Brandient.

(source: BrandNew)