Who cares about design?

I spent most of yesterday thinking about ways to make graphic design more appealing and relevant to everyday people.

Who cares about graphic design? Typically, if I’m honest, only us – the folks that geek out about this stuff on a daily basis because this is what we do for a living. Other people don’t care as much; but they should and it’s our job (as designers) to get them to care. They might not always act like they care but they respond overwhelmingly when faced with great design. Just look at Apple vs. Dell, need I say more?

Great design should be:
1. Attainable to everyday people
2. Marketed as relevant to everyday people
3. More than just a pretty picture.
4. Drive sells
5. Consequently make the world a better place

Today I’ll continue to push myself to think of ways to get people to care, act and spend money on everyday design. How can I get people to act on design?